ASI Team

Tamara Connell

Chief Executive Officer

Tamara is a strong, creative, and entrepreneurial leader with extensive experience across the sustainability and social innovation spheres. She has 20+ years of adult education experience and has designed and delivered courses, programs, and other custom engagements all around the world. Tamara’s previous roles include Program Director in the Master’s of Strategic Leadership towards Sustainability program at BTH in Sweden, Director of Sustainability Learning Programs at The Natural Step Canada, and Associate Director of Education & Training at RADIUS SFU. She has also run her own successful consulting company for the past 10+ years, focused on facilitation, stakeholder engagement, and strategic planning.
Tamara holds a BSc in Environmental Planning, and a Masters in Strategic Leadership towards Sustainability. She is also a certified Associate Coach with Integral Coaching Canada, and a certified LEGO® SERIOUS PLAY® methods facilitator.
Learn more about Tamara here!


Ed Whittingham headshot
Ed Whittingham

Co-Founder & Strategic Advisor
Former Executive Director,
Pembina Institute

Ed Whittingham is a passionate, results-oriented environmental professional. His background in climate change, energy policy and corporate sustainability has been developed through 20 years of working collaboratively with companies, governments, universities and non-governmental organizations in Canada and internationally. He is the former executive director of the Pembina Institute, Canada’s widely respected energy/environment NGO.

Learn more about Ed here!


Nadine Gudz
Nadine Gudz

VP, Research & Programs

A seasoned sustainability leader and Clean50 honouree, Nadine led corporate sustainability strategy, partnership development and employee engagement initiatives for sustainable business pioneer, Interface Inc. for over ten years. Currently completing her Ph.D. in sustainability education and organizational change, she’s Faculty for the Graduate Certificate program in Corporate Social Responsibility and Sustainability at St. Michael’s College, University of Toronto.

Nadine is a LEED accredited professional who has served on the Boards of the National Zero Waste Council, US Green Building Council Education Advisory Committee and Canadian Business for Social Responsibility.

Learn more about Nadine here!


David Wheeler, Co-Founder
Jenn Hoffman

VP, Curriculum &
Instructional Design

With over twenty years experience as program director and organizational development consultant in the education, development, and community resiliency sectors Jenn is well-positioned to help groups deliver on their mission-driven work. Jenn holds a MA in Education (Curriculum and Instruction) and a MA in Disaster and Emergency Management (Climate Adaptation and Disaster Risk Reduction) and has completed formal training in facilitating online learning experiences. A practiced facilitator and curriculum developer Jenn has delivered online and in-person programs and created a wide range of curriculum frameworks and learning resources.  Jenn currently serves as Principal at Highwatermark Strategy & Communications and as a Fellow for the International Union for the Conservation of Nature’s Friends of Ecosystem Based Adaptation initiative.

Learn more about Jenn here!


Rebecca Black
Taylor Stimpson

Program Manager

Taylor is a passionate problem-solver and environmentalist who works to drive systems change toward a more climate-positive, equitable, and socially-just future that is sustainable for people and the planet. She brings over 6 years of experience researching & developing sustainable materials from renewable resources, from both an academic and private start-up lens. With more than 5 sustainability related micro-credentials, Taylor believes in lifelong learning. Taking inspiration from biology in her approach to solving challenges, she demonstrates that nature is our greatest teacher. As a McMaster alumna, holding a B.Eng & Society and M.A.Sc in Chemical Engineering, Taylor brings new perspectives to the way we design and engineer our future, one that works with the planet, and not against it.

Learn more about Taylor here!


Rebecca Black
Mabel Marin

Research Assistant

Constantly curious and often wearing many hats, Mabel brings skills in communications and a passion for sustainability and learning. She moved from Brazil to Canada almost a decade ago to pursue a Bachelor of Business Administration in International Business and Sustainability at Royal Roads University.
She worked for many years in the Marketing & Communications field for a few non-profits in Victoria, BC, always engaged in social change and sustainability. Mabel was selected by Leading Change 2016 as one of Canada’s 150 emerging environmental leaders and represented Leading Change and Royal Roads University at the 2016 Globe Conference on Sustainability and Business. Currently, she is studying at the University for Peace – UN Mandated, in the MA in Development Studies & Diplomacy. Mabel hopes to effect positive change through responsible business practices that respect the environment and people.

Learn more about Mabel here!


Rebecca Black
Ali H. Kazmi

Research Assistant

Ali is an accessibility advocate and inclusive design researcher who strives to keep his professional contributions connected to EDDI principles and advocacy to better serve communities on the margins. A graduate from the University of Toronto St. George with a double bachelors in History and Political Science, he first developed research experience in a wildly divergent field; through OCAD’s Inclusive Design Research Centre, he facilitated the development of an accessible and robust online learning platform, with an emphasis on micro-credentialling, industry alignment, and formal accreditation. This produced online learning badges for the IDRC’s We Count project, which enables earners to showcase their proficiency in the growing fields of AI, data systems, and inclusive data practices. Ali enjoys being active in his professional community, and has presented on behalf of eCampus Ontario and the University of Toronto on topics ranging from micro-credentials and open education tools to accommodations disclosure in the workplace.

Learn more about Ali here!


Board of Directors

Matt McCulloch

Board Chair
Director, ESG & Decarbonization,
Norda Stelo

Matt is the Director of ESG and Decarbonization for Norda Stelo where he provides technology and investment decision making support to clients from all sectors, guides the engineering of industry and business to net zero as quickly as possible while helping understand their ESG impacts, and informs the development of infrastructure to be resilient against climate impacts while also enabling the energy transition. Prior to Norda, Matt held several roles including as Vice President New Energy Technologies at Exergy Solutions where led a corporate technology strategy group and advanced low carbon technologies through the combination of agile engineering and additive manufacturing. He was the Director of the Greenhouse Gas Priority Area at COSIA supporting the oil sands industry alliance members in accelerating the pace of greenhouse gas technology innovation and deployment through collaboration. Prior to joining COSIA Matt helped build and lead the consulting arm of the Pembina Institute, a Canadian non-profit environmental organization, working with Canadian businesses of all sizes and sectors to improve their environmental and financial performance by integrating sustainability solutions, innovation, and clean energy technology into their strategies and operations.

Matt is a team member of the Low Carbon Value Added Products theme for the Clean Resource Innovation Network, board member of Foresight, and chair of the board for the Academy for Sustainable Innovation.


Ed Whittingham headshot
Dianne Zimmerman

Board Member
Environment Manager, City of Mississauga

Dianne is the City of Mississauga’s environment manager and brings twenty five years of experience in environmental, climate and energy policy, strategic positioning, and project implementation. Dianne leads the City’s environment section and is working with staff across all of the City’s divisions as well as external stakeholders to advance the impacts of a changing climate – from both a mitigation and adaptation perspective. She oversees the City’s environmental education and outreach programs and waste diversion initiatives.

Dianne has experience in both the public and private sectors. Prior to joining the City, Dianne worked at the Toronto and Region Conservation Authority as a senior manager in the Partners in Project Green program – a program designed to advance sustainability efforts with businesses and Municipalities in the Pearson Eco-Business Zone and across the Greater Toronto Area. In addition, she worked for the Pembina Institute as their director of transportation and urban solutions working to find solutions to reduce emissions from the freight sector and supporting increased transit efficiency and ridership. From 2001 to 2015, Dianne worked for Suncor Energy in Alberta and Ontario as a senior manager advancing climate efforts and wind energy projects.

Dianne has a master in environmental studies from York University and a bachelor of arts degree in commerce and environmental studies from the University of Toronto and is a LEED Accredited Professional. Learn more about Dianne here!


Nadine Gudz
Maxime Lakat

Board Member
Executive Director at

Maxime Lakat is the Founder and Executive Director of Re_Generation, Canada’s largest organization dedicated to advancing sustainable business by amplifying youth perspectives and providing youth with skills-building and career resources. Re_Generation aims to re_imagine schools, re_purpose careers, and re_model companies to be aligned with regenerative principles. In 2021, their “Our Future, Our Business” Manifesto campaign became Canada’s largest youth-led movement to change the way business is done and taught. Re_Generation is currently building a wide youth & civil society campaign to support the recently proposed Climate-aligned Finance Act (by Senator Rosa Galvez). Prior to this role, Maxime was the Co-President of the Desautels Sustainability Network (DSN) at McGill University. DSN helped co-organize the Montreal Youth Summit on Sustainable Business and many other events that reached thousands of students. DSN also worked at the academic level to improve McGill’s business curricula and mainstream sustainability across all programs including by creating the first sustainable finance course.

Maxime graduated from McGill University in 2021 with a Bachelor of Commerce in Sustainable Business Management & Social Entrepreneurship.


Fiona Jones

The Banff Canmore Community Foundation

Fiona is a sustainability professional with 40 years of experience in private industry in the financial and energy sectors. A graduate of the University of the Witwatersrand in South Africa, she has held roles in financial risk management and governance, compliance and ethics, climate change and energy policy, climate risk disclosure, and, most recently, led the Sustainability team for a large integrated oil company. She believes that, at its core, organizational sustainability is about the ability to understand, respond, and adapt to a changing external environment and in doing so remain relevant, and generate value, regardless of which version of the future unfolds A systems thinker that thrives on complex issues, non-linear concepts and “wicked” challenges, she has participated in multiple alliances and other engagement with ENGO’s and civil society to advance progressive policy and social change. She also currently serves on the Board of The Banff Canmore Community Foundation.