ASI Team

Tamara Connell

Chief Executive Officer

Tamara is a strong, creative, and entrepreneurial leader with extensive experience across the sustainability and social innovation spheres. She has 20+ years of adult education experience and has designed and delivered courses, programs, and other custom engagements all around the world. Tamara’s previous roles include Program Director in the Master’s of Strategic Leadership towards Sustainability program at BTH in Sweden, Director of Sustainability Learning Programs at The Natural Step Canada, and Associate Director of Education & Training at RADIUS SFU. She has also run a her own successful consulting company for the past 10+ years, focused on facilitation, stakeholder engagement, and strategic planning.
Tamara holds a BSc in Environmental Planning, and a Masters in Strategic Leadership towards Sustainability. She is also a certified Associate Coach with Integral Coaching Canada, and a certified LEGO® SERIOUS PLAY® methods facilitator.
Learn more about Tamara here!


Ed Whittingham headshot
Ed Whittingham

Co-Founder & Strategic Advisor
Former Executive Director,
Pembina Institute

Ed Whittingham is a passionate, results-oriented environmental professional. His background in climate change, energy policy and corporate sustainability has been developed through 20 years of working collaboratively with companies, governments, universities and non-governmental organizations in Canada and internationally. He is the former executive director of the Pembina Institute, Canada’s widely respected energy/environment NGO.

Learn more about Ed here!


Nadine Gudz
Nadine Gudz

VP, Research & Programs

A seasoned sustainability leader and Clean50 honouree, Nadine led corporate sustainability strategy, partnership development and employee engagement initiatives for sustainable business pioneer, Interface Inc. for over ten years. Currently completing her Ph.D. in sustainability education and organizational change, she’s Faculty for the Graduate Certificate program in Corporate Social Responsibility and Sustainability at St. Michael’s College, University of Toronto.

Nadine is a LEED accredited professional who has served on the Boards of the National Zero Waste Council, US Green Building Council Education Advisory Committee and Canadian Business for Social Responsibility.

Learn more about Nadine here!


David Wheeler, Co-Founder
Jenn Hoffman

VP, Curriculum &
Instructional Design

With over twenty years experience as program director and organizational development consultant in the education, development, and community resiliency sectors Jenn is well-positioned to help groups deliver on their mission-driven work. Jenn holds a MA in Education (Curriculum and Instruction) and a MA in Disaster and Emergency Management (Climate Adaptation and Disaster Risk Reduction) and has completed formal training in facilitating online learning experiences. A practiced facilitator and curriculum developer Jenn has delivered online and in-person programs and created a wide range of curriculum frameworks and learning resources.  Jenn currently serves as Principal at Highwatermark Strategy & Communications and as a Fellow for the International Union for the Conservation of Nature’s Friends of Ecosystem Based Adaptation initiative.

Learn more about Jenn here!


Rebecca Black
Taylor Stimpson

Program Manager

Taylor is a passionate problem-solver and environmentalist who works to drive systems change toward a more climate-positive, equitable, and socially-just future that is sustainable for people and the planet. She brings over 6 years of experience researching & developing sustainable materials from renewable resources, from both an academic and private start-up lens. With more than 5 sustainability related micro-credentials, Taylor believes in lifelong learning. Taking inspiration from biology in her approach to solving challenges, she demonstrates that nature is our greatest teacher. As a McMaster alumna, holding a B.Eng & Society and M.A.Sc in Chemical Engineering, Taylor brings new perspectives to the way we design and engineer our future, one that works with the planet, and not against it.

Learn more about Taylor here!


Board of Directors

Matt McCulloch

Board Chair
VP Clean Technology &
Innovation, Exergy Solutions Inc.

Matt is Vice President New Energy Technologies at Exergy Solutions where he helps lead a corporate technology strategy group and advances low carbon technologies through the combination of agile engineering, additive manufacturing and virtual solutions as part of industry’s transition to a low carbon economy. Prior to Exergy, Matt was the Director of the Greenhouse Gas Priority Area at COSIA supporting the oil sands industry alliance members in accelerating the pace of technology innovation and deployment through collaboration. Matt guided the collaboration efforts of several Steering Committees and numerous Working Groups to identify and advance priority GHG mitigation and associated cost reduction technologies, including low carbon heat and power, CO2 capture and utilization, area fugitives, energy efficiency, and novel in situ and mining production technologies. Prior to joining COSIA Matt helped build and lead the consulting arm of the Pembina Institute, a Canadian non-profit environmental organization, working with Canadian businesses of all sizes and sectors to improve their environmental and financial performance by integrating sustainability solutions, innovation, and clean energy technology into their strategies and operations.

Matt is a team member of the Low Carbon Value Added Products theme for the Clean Resource Innovation Network, board member of Foresight, Energy Future Lab fellow, and chair of the board for the Academy for Sustainable Innovation.


Ed Whittingham headshot
Dianne Zimmerman

Board Member
Environment Manager, City of Mississauga

Dianne is the City of Mississauga’s environment manager and brings twenty five years of experience in environmental, climate and energy policy, strategic positioning, and project implementation. Dianne leads the City’s environment section and is working with staff across all of the City’s divisions as well as external stakeholders to advance the impacts of a changing climate – from both a mitigation and adaptation perspective. She oversees the City’s environmental education and outreach programs and waste diversion initiatives.

Dianne has experience in both the public and private sectors. Prior to joining the City, Dianne worked at the Toronto and Region Conservation Authority as a senior manager in the Partners in Project Green program – a program designed to advance sustainability efforts with businesses and Municipalities in the Pearson Eco-Business Zone and across the Greater Toronto Area. In addition, she worked for the Pembina Institute as their director of transportation and urban solutions working to find solutions to reduce emissions from the freight sector and supporting increased transit efficiency and ridership. From 2001 to 2015, Dianne worked for Suncor Energy in Alberta and Ontario as a senior manager advancing climate efforts and wind energy projects.

Dianne has a master in environmental studies from York University and a bachelor of arts degree in commerce and environmental studies from the University of Toronto and is a LEED Accredited Professional. Learn more about Dianne here!


Nadine Gudz
Maxime Lakat

Board Member
Executive Director at

Maxime Lakat is the Founder and Executive Director of Re_Generation, Canada’s largest organization dedicated to advancing sustainable business by amplifying youth perspectives and providing youth with skills-building and career resources. Re_Generation aims to re_imagine schools, re_purpose careers, and re_model companies to be aligned with regenerative principles. In 2021, their “Our Future, Our Business” Manifesto campaign became Canada’s largest youth-led movement to change the way business is done and taught. Re_Generation is currently building a wide youth & civil society campaign to support the recently proposed Climate-aligned Finance Act (by Senator Rosa Galvez). Prior to this role, Maxime was the Co-President of the Desautels Sustainability Network (DSN) at McGill University. DSN helped co-organize the Montreal Youth Summit on Sustainable Business and many other events that reached thousands of students. DSN also worked at the academic level to improve McGill’s business curricula and mainstream sustainability across all programs including by creating the first sustainable finance course.

Maxime graduated from McGill University in 2021 with a Bachelor of Commerce in Sustainable Business Management & Social Entrepreneurship.


Fiona Jones

Pollution Probe and The Banff Canmore Community Foundation

Fiona is a sustainability professional with 40 years of experience in private industry in the financial and energy sectors. A graduate of the University of the Witwatersrand in South Africa, she has held roles in financial risk management and governance, compliance and ethics, climate change and energy policy, climate risk disclosure, and, most recently, led the Sustainability team for a large integrated oil company. She believes that, at its core, organizational sustainability is about the ability to understand, respond, and adapt to a changing external environment and in doing so remain relevant, and generate value, regardless of which version of the future unfolds A systems thinker that thrives on complex issues, non-linear concepts and “wicked” challenges, she has participated in multiple alliances and other engagement with ENGO’s and civil society to advance progressive policy and social change. She also currently serves on the Board of Pollution Probe and The Banff Canmore Community Foundation.