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Partnership Announcement: The Cement Association of Canada and the Academy for Sustainable Innovation (ASI) are excited to announce their new collaboration. The backdrop features a person in an orange jacket standing in a futuristic, symmetrical hallway with white walls and reflective surfaces.

Partnership Announcement: Cement Association of Canada & ASI

The Academy for Sustainable Innovation (ASI) is pleased to announce our partnership with the Cement Association of Canada (CAC) as they take action toward net-zero by 2050, in line with their recently released Concrete Zero Action Plan.

Through this partnership, ASI and the CAC are working to create learning and engagement opportunities for stakeholders in the cement and concrete industry, with the goal of building collective momentum and enabling collaborative action toward net-zero goals. ASI is proud to support the CAC’s leadership role in decarbonizing the industry and their commitment to making concrete a net-zero material of choice for building a climate-positive future. 

The current phase of work between ASI and the CAC includes the development of an eLearning module and stakeholder alignment workshop to inform next steps within a broader, multi-year engagement process for the industry.

“Concrete Zero is an impressive and ambitious plan – just the type of leadership that we love to see by associations in the transition toward a low-carbon, socially-inclusive future! We are thrilled to be able to support this initiative and hope to be able to put our skills and experience to work in service of this industry and any others who also wish to demonstrate leadership.”
A person with short curly hair smiles warmly at the camera. They are wearing a plaid jacket and standing against a beige brick wall background.
Tamara Connell
CEO, Academy for Sustainable Innovation
“We are excited to partner with ASI to create meaningful learning and engagement opportunities on the Canadian Cement and Concrete industry’s net-zero transition. Achieving net-zero requires not only technological innovation, but also behavioural innovation. By leveraging ASI’s expertise and resources, we aim to accelerate the adoption of sustainable practices within our industry, and to provide our collaborators in the construction sector, governments and civil society with the knowledge, tools and engagement opportunities they need to help us on our decarbonization journey. Together, we can co-create the conditions necessary to reach net-zero cement and concrete and light a path toward industrial decarbonization and a net-zero built environment.”
Adam Auer
President & CEO, Cement Association of Canada

About the Academy for Sustainable Innovation:

The Academy for Sustainable Innovation partners with organizations and individuals who are passionate about leading Canada’s transition to a low-carbon, socially-inclusive economy. Their Transition Leadership programs invite current and future leaders to explore the mindsets, capabilities, and practices they need to affect positive change across the Canadian landscape.

About the Cement Association of Canada:

The Cement Association of Canada is the voice of Canada’s cement industry, representing five vertically integrated cement companies that provide a reliable local supply of cement to help build Canadian communities and critical infrastructure. Their mission is to be a transformational partner within the Canadian built environment ecosystem — one that influences, facilitates and advances the evolution of an indispensable material to net-zero.

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